While I feel as sad about the news that Hostess is folding as anyone, I am intrigued that there has been such a national outcry about this. And I am more intrigued that anyone would want to make homemade Twinkies.
I find it very interesting how food is linked to our emotions in this country – perhaps in every country.
I have to admit – I believe I have shared this here before – when my sweet gentle giant of a pup passed away in 2010 while I was in Argentina, I had an undeniable craving to head straight to McDonalds and get some salty french fries. They tasted like home to me and I needed that.
I suppose that the multi-national corporations who tempt us with ever bigger portions and even more fat-laden options are well aware of this connection, and in fact work hard every day to make that type of link with their products. It is a powerful force.
But Twinkies? I have to admit to being a little pleased – I know this will be seen as blasphemy by many – that Hostess has struggled. I am not sure that there is a speck of nutritional value in a single one of their products. (Feel free to correct me if I am wrong – it has happened before and will likely happen again).
I am sorry about the lost jobs and I will miss having that guilty pleasure calling out to me from the convenience store when I am on a road trip. But maybe now that I won’t have that temptation, I will actually reach for a piece of fruit or a string cheese instead. Ya think?
What do you think? How do you feel about the liquidation of Hostess? What is your favorite Hostess product? Why do you think people are so distressed that Hostess is going out of business? And what impact do you think the amotional food connection has had on our waistlines and on our pocketbooks?
I would love to hear your thoughts. Thank you for reading!